PR Secrets Unplugged: Do-It-Yourself PR!

As you all know, I'm always looking for resources to make the lives of individuals and business owners easier. I reached out to Small Business Coach, Deshawn Johnson, about her new, do-it-yourself, public relations guide after reading my copy. I found it to be a great resource for entrepreneurs and asked her to share why she decided to develop the system. Here's an excerpt: 

Why Write It? 
As an entrepreneur and small business coach myself, I was inspired to write PR Secrets Unplugged based on my own frustrations in developing a detailed publicity campaign. I decided to tackle the task myself and knew there had to be other small business owners who were at their wits end as well. I wanted to provide a step-by-step system showing business owners how to get more publicity themselves - saving money, but not sacrificing results. PR Secrets Unplugged does just that! It is an affordable, comprehensive, step-by-step system business owners can implement themselves!   

PR Secrets Unplugged

PR Secrets Unplugged is a Home-Study System to make your PR efforts much easier. This downloadable guide is the first in a series of books for small business owners and provides the following:

• 12-Step PR Home-Study Program
• Exact steps on how to create a Press Release, One Sheet, Press Kit, Pitch Letter, Publicity Plan, Publicity Calendar, Social Media Plan, Online Newsroom & Blog Tour
• A sample is included with each chapter
• Coaching exercises that empower you to achieve publicity results much faster
• Strategies to integrate PR 2.0 tools into your marketing mix
• UNTOLD secrets of the public relations industry
• A Customized Media Contact List for a category of your choice up to 450 contacts

PR Secrets Unplugged provides everything you need to know to promote your business yourself. Small business owners working on a limited budget can definitely afford this program. If you are serious about taking your business to the next level, you must get yours today!

About the Author                           

Deshawn Johnson, PHR, CPC, ELI-MP is a 20-Year HR Professional, Small Business Coach and founder of Black e-Commerce, a new media company that provides business and lifestyle solutions for entrepreneurs and aspiring business owners. In addition to being nationally certified as a Professional of Human Resources by the Society of Human Resources Management, Deshawn is also a certified small business coach and energy leadership index master practitioner, from the Institute for Professional Execellence in Coaching. 

Ms. Deshawn has appeared on Black Enterprise Business Report, was featured in the Delta Journal, Tell US USA News Network and Black Enterprise Digital Digest.




-Dorethia
www.connercoaching.com